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What Should I Ask my Digital Label Printing Company?

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You need to find a reliable and trustworthy business to provide your digital label printing. Nothing is more important than ensuring a quality final product. Your labels are what makes your product look appealing on the shelf, which reinforces your brand image as well as engages with customers to make them choose your product over your competitors. Putting out a great product is a lot of hard work, so you’ll want to invest in high-quality packaging that will help make sure it sells.

But how do you find the right label company for you? Conduct some research and develop a list of potential questions to ask that will help you determine who knows their stuff. Here’s a few to get you started finding the right label printing business for your company.

What printing capabilities are available?

It’s important to be sure that a digital label printing company will be able to meet your requirements before you commit. Some companies specialize in particular industries, meaning they might only deal with specific material types or that they could be limited in terms of the printing techniques they provide.

Ask for a rundown of the different capabilities they have for consumer product labels, specifically when it comes to your industry. It’s a good idea to also ask what printing technology they use as this could factor into production times.

Are there any minimums for printing runs?

Whether your project is large or small, digital label printing allows for flexibility. But it’s important to consider that it’s typical to experience minimums for smaller orders. These minimums usually differ from company to company. Businesses should be able to provide you with transparency regarding order minimums. If you’re working on a smaller project, shop around to find a company that will meet your order requirements.

Can I see product proofs for labels before the final print run?

This is one of the most important questions to ask when choosing a digital label printing company. Don’t make a full commitment until your company has answered this. A PDF proof allows you to see examples of their work, but a physical proof of your label is always the best way to go.

A physical proof removes all doubt as to how your final product will look. You can’t always trust your monitor or TV screen to reflect a PDF exactly, because certain light-emitting surfaces display images differently. Most product label printing proofs can be requested for a small fee, which means you can then make changes before the final run of your label.

What are the turnaround times for label printing?

As a business owner, you’ll have many deadlines to worry about. It’s important to have clarity on how long it will take to make and ship your labels. This process requires great attention to detail, and quick responses are the key to ensuring your label is created correctly in the timeframe agreed.

How do labels companies communicate?

Have an identified point of contact that you know is responsive when you need them. When hiring anyone for their services, it’s important to find out how accessible they are. Your business is important to you, so it’s only natural that you’ll want to be kept up to date on all the different aspects that impact your company. Your product labels play a huge factor in the overall success of sales. Because labels have such a big impact on your product, you’ll need a label printing company that can be reached when you need them. Communication styles are so important for quality of experience, so be sure to find a company that communicates easily and are dependable.

Choosing a digital label printing company doesn’t have to be difficult. You just want to be sure to go with a reliable company that suits the unique needs of your company. At RGS Labels, we’ve spent years building our name as a reputable source for all your digital label printing needs. Contact us to learn more about how we can help see your product onto shelves and into the hands of paying customers.